■ For community banks and credit unions

Do the website work you used to send to the agency.

New product pages, campaign landing pages, a Spanish section, a refresh of the whole checking area. Your team asks for it in plain English. An AI assistant drafts it on your site, in your bank's voice, and checks it against the banking rules. Compliance approves it before anything goes live.

Book a demo See how it works

The FISiteManager editor. The bank's own site is in the middle, the pages changed in this draft are listed on the left, and the assistant on the right explains what it changed and what the checks found.

Checked before saving43 of 44 passed

Fixed: "APY" spelled out as Annual Percentage Yield, rate disclosure added.
Fixed: "Best rate in town" reworded. It's a claim you'd have to prove.
For your reviewer: a rate typed into the page. Dana in compliance confirms it.

What changes

The work that used to be a project.

Most bank websites can already take a new rate. What they can't do is grow: a new page means a brief, an estimate, design rounds, a PDF for compliance to mark up, and an invoice. So the site stays the way the agency left it.

A landing page for the spring HELOC campaign

Brief, quote, two rounds of design, compliance marks up a PDF, invoice.

Describe the campaign. Edit the assistant's draft. Send compliance a page that's already been checked for trigger terms, APR and Equal Housing Lender.

A page for first-time homebuyers

A copywriter, a developer, and a place in the agency's queue.

Drafted for that reader, at a reading level they'll actually finish. You rewrite whatever you want in your own words.

Spanish versions of the deposit pages

A translation vendor, then someone to rebuild the pages, then nobody notices when the English changes.

Translated with the disclosures intact, and flagged whenever the English page changes and the Spanish one falls behind.

Rework the checking section

A redesign project, months out.

Restructure and rewrite it inside your brand kit. Old addresses keep working, so links in statements and emails still land.

Fix what the accessibility audit found

Developer hours, billed.

Missing alt text, low contrast and unlabeled form fields are checked on every change, so they stop coming back.

Written in your voice

It writes like your bank, not like a chatbot.

It reads your voice from the pages you already have: how you sound, what you call yourselves and the people you serve, the words you never use. You look it over and adjust it, then name the people your pages are for. Every draft follows both, and you change whatever you'd say differently.

Read from your site Fernhollow Bank

Your voice

Warm, plain and neighborly, with steady local pride. Keep sentences short, at an everyday reading level. Say "we" and "our" for the bank, and speak to the reader as "you". Use contractions, and skip exclamation marks.

Based on lines like

"We're not trying to be the biggest bank in the state. We're trying to be the one you'd recommend to your sister."

Instead of

~~customers~~you
~~financial institution~~bank
~~region~~the valley

Who we write for

First-time homebuyerCalm and step by step. Explain each term. Make it easy to reach a person.Grade 7
Retiree moving moneyReassuring and practical. Answer what they'd worry about: safety, cost, control.Grade 8
Small business ownerDirect. Upfront about costs. Show who they'll work with.Grade 10

You ask"Write the intro for the first-time homebuyer page."

A generic AI draft Illustrative

Unlock the door to your dream home! At Fernhollow, we leverage innovative solutions to make your homeownership journey seamless and hassle-free, with the best rates in town.

Hype your bank would never say, words it doesn't use, and a claim you'd have to prove.

A draft in your voice Illustrative · First-time homebuyer · Grade 7

Buying your first home comes with a lot of new words and a lot of paperwork. We'll walk you through both, one step at a time. You'll work with the same loan officer from your first question to closing day, and you can call or stop by whenever something isn't clear.

Then it's yours to edit. Change a sentence, ask for a shorter version, or have it try again.

How it works

Your team asks. The assistant drafts. People decide.

Ask

Your marketing team

Describe the page or the change in plain English. Point at anything on the page, or paste a screenshot of what you have in mind.

Draft

AI assistant

Builds the draft on your site, in your brand. You see it in a live preview on desktop, tablet and phone, and keep asking until it's right.

Check

AI assistant

Runs 44 checks. Fixes the clear-cut problems before saving, like a missing disclosure, and says what it changed. Flags the judgment calls for a person.

Approve

Your compliance reviewer

Sees exactly what changed, with the reasons. Approves, or sends it back with a note. Nothing goes live until someone does.

The check results for a draft: what was fixed automatically before saving, one item for the reviewer, and two suggestions. — **Checks**What the assistant fixed, and what's left for a person.

The approvals screen, where the compliance reviewer sees the request, what changed and the check report, and approves or sends it back. — **Approval**What compliance sees before they sign off. Fernhollow Bank is a demo site.

For your compliance officer

They still sign off. They stop catching the same mistakes.

The review your compliance officer does by hand today, comparing the page against the rate sheet and the disclosure rules, happens before the draft ever reaches them. What's left is the part that needs their judgment.

Request

"Put the 12-month CD at 4.15% on the home page and call it the best rate in town."Marcus Lee, Marketing · Fernhollow Bank

Must fix

Fixed before saving (3)

"APY" spelled out. Disclosure added. "Best rate in town" reworded as "a rate that rewards saving", since it's a claim you'd have to prove.

Needs a closer look

A specific rate typed into the page.

Rates change, and typed numbers go stale. Sent to the reviewer to confirm.

Waiting for approval from Dana (Compliance)

The banking rules among the 44 checks Set up for a bank or a credit union

Check	Rule	What happens
APY and APR spelled out with the rate	Truth in Savings, Truth in Lending	Must fix
A rate without its disclosure	Truth in Savings, Truth in Lending	Must fix
Promising approval or a guaranteed rate	UDAAP, fair lending	Must fix
A required notice was removedEven when the edit was about something else	Deposit insurance, fair housing	Must fix
Loan terms that trigger more disclosure	Truth in Lending (Reg Z)	Needs a closer look
Calling an account "free"	Truth in Savings	Needs a closer look
Deposit insurance noticeMember FDIC for banks; NCUA for credit unions, and the other one flagged	FDIC Part 328, NCUA Part 740	Needs a closer look
Equal Housing on home lending pagesEqual Housing Lender for banks; Equal Housing Opportunity for credit unions	Fair Housing Act	Needs a closer look
"Customers" on a credit union site	Members, not customers	Suggestion

Plus accessibility, broken links, claims you'd have to prove, reading level and more. The checks help catch common problems; they aren't legal advice, and your compliance team decides. See all 44 checks

The Before/After view, showing exactly what changed on the page, one change at a time. — **Before / After**Every change, shown one at a time.

The list of published versions, with who asked, who approved, and a Restore button on each. — **The record**Every published version: who asked, who approved, what changed. Any one can be restored.

Your site stays yours

No rebuild, and no new look you didn't ask for.

We bring your current site over as it is. Your colors, fonts, voice and words to avoid are read from it into a brand kit, and a draft that strays from the colors, fonts or words can't be saved.

Your current site, importedPages, images and disclosures as they are today.
Old addresses keep workingLinks in statements, emails and search results still land.
Analytics and Search Console carried overYour reporting doesn't restart, and you see what people search for to find you.
Written to be foundPages are marked up so search engines and AI assistants can quote them when people ask where to open a CD or get a HELOC.

Who's in charge

The assistant drafts. It doesn't decide.

It works on what someone on your team asked for, and everything it does is visible in the draft. The decisions stay with your people, and the record shows which person made each one.

It can't publish anything.
It can't approve anything, and nobody can approve their own change.
It can't change your brand kit or your approval rules.
It can't save a draft with a Must fix problem in it.
It can't add tracking code from ad networks to a bank or credit union site.

Plans

Pick how much of the website you want to run yourself.

Placeholder prices

Software

$X,XXX /mo

The assistant, all 44 checks, brand kit, approvals and history. Your site stays with your current host.

Most institutions start here

Software + Hosting

$X,XXX /mo

Everything in Software, and we host the site, with security certificates, backups and old addresses kept working.

Managed

$X,XXX /mo

Software and hosting, and our team does the work when you'd rather hand it off. Same checks, same approvals.

Enterprise

Talk to us

Several brands or charters, larger teams, custom approval rules.

Bringing your current site over is a one-time setup fee. Compare the plans

Questions

What marketing and compliance ask us.

We already have a web provider. Do we have to rebuild?: No. We bring your current site over, pages, disclosures and old addresses included. Your design stays unless you decide to change it.
Who's in charge, us or the AI?: You are. The assistant drafts what someone on your team asks for. People edit, approve and publish, and the record shows who did each.
Does this replace our compliance review?: No. It shortens it. The repeat mistakes are caught before the draft reaches your reviewer, and your reviewer still decides.
Will the assistant make up rates or claims?: It drafts what you ask for, and the checks look for exactly those problems: rates without disclosures, claims you'd have to prove, guarantees, "free" accounts with fees. A rate typed into a page always goes to a reviewer.
What will our vendor management team need?: Answers on data, access and the AI provider. Security and vendor review covers what we can share, and we'll send our due-diligence package on request.

Bring your next website project in-house.

A 30-minute demo on a site like yours. Bring whoever signs off on it.

Book a demo See pricing